01 - MEDIA PARTNERSHIP
Access Hollywood Olympics
02 - BRANDING
The Kelly Clarkson Show
I bring brand identities to life through memorable visuals. For seven seasons, I shaped a hit show's visual identity from it's day one debut to the grand finale. Whether transforming a concept into national merchandise or driving a cross country campaign, I thrive making the brand pop.
03 - BRAND IDENTITY
Karamo
After four seasons, what an incredible ride it was! I had the honor of collaborating with Karamo, our executive producers, and amazing cross functional teams to shape the creative direction for the daytime talk show.
From day one, my goal was to build a brand identity that felt both premium and welcoming. The final logo plays with positive and negative space to create a striking, memorable icon. I paired it with a sophisticated yet warm color palette - including our signature "Karamo Green," a fresh, modern hue engineered to pop beautifully on camera.
Making complicated look awesome. A collection of wow fueled by caffeine and deadlines!
Warning: Contains high levels of creativity. Look through at your own risk of being deeply impressed.
A Creative Art Director's dream come true: helping bring the Olympics to life on air! I had the privilege of designing the official Access Hollywood logos for both the Paris 2024 and Milan Cortina 2026 Games - each proudly approved by the International Olympic Committee (IOC).
As a highlight of my work, I spearheaded the official Season 6 launch t-shirt for The Kelly Clarkson Show, which was featured on the premiere episode and in the official photoshoot. From concept to reality, I led the design and approval of key brand merchandises, ensuring the signature "colorful burst" shined across every product. I also created the official Kellyoke Search logo and designed the high energy wrap for the tour bus that rolled into major cities like New York, Dallas, and Los Angeles.
Beyond the logos, I designed the key art and collaborated with an incredible graphics team to build a cohesive on-air visual identity. From the initial pitch and sizzle reel to the final live broadcast, being part of this end-to-end journey was an unforgettable experience.
From on-air graphics and web design to promotional merchandise, I scaled this visual ecosystem across every touchpoint to ensure a cohesive, high impact brand experience.
Ultimately, I create visual stories that people love to wear, watch, and share.
- Steve Jobs
"Design is not just what it looks like and feels like. Design is how it works"
- Paul Rand
Warning: Contains high levels of creativity (and zero caffeine crashes). Look through at your own risk of being deeply impressed.
"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
- Paul Rand
"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
LOGO DESIGN
Flexing my creative muscles
